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Top 10 benefits of building a strong brand

1. Increased revenues and market share
2. Decreased price sensitivity
3. Increased customer loyalty
4. Additional leverage with vendors and
    retailers (for manufacturers)
5. Increased profitability
6. Increased stock price, shareholder value
    and sale value
7. Increased clarity of vision
8. Increased ability to mobilize an
    organization's people and focus its
    activities
9. Increased ability to expand into new
    product and service categories
10. Increased ability to attract and retain
      high quality employees